Episode 020 - Peter Lorimer at Inman Connect | The Boom Real Estate Podcast

Episode 020 – Peter Lorimer at Inman Connect

August 18th, 2016

Episode 020 – Peter Lorimer at Inman Connect

Peter Lorimer is an unstoppable force of nature, so batten down the hatches as you listen to this episode. His innovative creativity is leading the way in the L.A. housing market, and during Inman Connect, he brought that same innovative juice to the podcast. Peter is hilarious, vulnerable, honest, and fantastically himself at all times. And oh, by the way, he is paving the way for a new kind of real estate brokerage. This is a VERY freeing episode, so hold on and take Pete’s words to heart!

SHOW NOTES

Leigh Brown Intro [0:00]
Peter begins to realize he’s made a huge mistake by coming on our podcast [0:35]
Holes [1:06]
Peter’s story [2:02]
Going hard after your ideal clients [5:40]
Finding the “white space” in your industry [6:33]
Creating engaging video content [7:43]
Nobody is using video [9:25]
Prospecting with video [10:18]
Consistency with video [10:37]
How to come up with ideas for creative video [11:05]
Overcoming the fear that stops people from doing video [12:07]
The voices in your head [12:44]
Busting out of your comfort zone and going with your gut [15:06]
Making the mundane fun [17:04]
How to decide what social platforms to be on [18:12]
Blogging and maintaining your edge [20:22]
Snapchat vs. Instagram stories [21:38]
Peter’s creative office vibe [22:28]
Having just the right amount of crazy [24:45]