Episode 020 – Peter Lorimer at Inman Connect

Episode 020 – Peter Lorimer at Inman Connect

Peter Lorimer is an unstoppable force of nature, so batten down the hatches as you listen to this episode. His innovative creativity is leading the way in the L.A. housing market, and during Inman Connect, he brought that same innovative juice to the podcast. Peter is  hilarious, vulnerable, honest, and fantastically himself at all times. And oh, by the way, he is paving the way for a new kind of real estate brokerage. This is a VERY freeing episode, so hold on and take Pete’s words to heart!



  • Leigh Brown Intro [0:00]
  • Peter begins to realize he’s made a huge mistake by coming on our podcast [0:35]
  • Holes [1:06]
  • Peter’s story [2:02]
  • Going hard after your ideal clients [5:40]
  • Finding the “white space” in your industry [6:33]
  • Creating engaging video content [7:43]
  • Nobody is using video [9:25]
  • Prospecting with video [10:18]
  • Consistency with video [10:37]
  • How to come up with ideas for creative video [11:05]
  • Overcoming the fear that stops people from doing video [12:07]
  • The voices in your head [12:44]
  • Busting out of your comfort zone and going with your gut [15:06]
  • Making the mundane fun [17:04]
  • How to decide what social platforms to be on [18:12]
  • Blogging and maintaining your edge [20:22]
  • Snapchat vs. Instagram stories [21:38]
  • Peter’s creative office vibe [22:28]
  • Having just the right amount of crazy [24:45]



Inman Connect: http://www.inman.com/inman-connect-sf-16/

Hilton Union Square: http://www3.hilton.com/en/hotels/california/hilton-san-francisco-union-square-SFOFHHH/index.html

Peter Lorimer: http://plgestates.com/associates/peter-lorimer

PLG Estates: http://plgestates.com/

Boise, Idaho: http://www.cityofboise.org/

D.J. Peter Lorimer: https://www.discogs.com/artist/81147-Peter-Lorimer

SoHo House: http://www.sohohouse.com/

BombBomb Video: http://bombbomb.com/

Beyonce: http://www.beyonce.com/

Gary Vaynerchuk: http://www.garyvaynerchuk.com/

Leeds, West Yorkshire, England: https://en.wikipedia.org/wiki/Leeds

House Music: https://en.wikipedia.org/wiki/House_music

PLG Estates on Youtube: https://www.youtube.com/channel/UCCazqNocW8zc8PccSZbb7ug



Email: info@boomrealestatepodcast.com

Web: www.boomrealestatepodcast.com

Facebook: https://www.facebook.com/boomrealestatepodcast

30-Day Jump Start FREE DOWNLOAD: www.boom30.com


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